Hess Toy Trucks

Hess Toy Trucks

This website describes the holiday tradition of Hess Toy Trucks and their value as toys, collectibles and investments. It discusses how this annual program was initiated at a football game and the first model was released in 1964. It shows how the companies’ dedication to producing an innovative, high quality product pays off as the Hess Toy Trucks appreciate significantly in value over time.

The first Hess Toy Trucks were produced in 1964, and sold at a retail price of $1.29 including batteries. The original intent behind the product was to say thank you to loyal Hess customers by providing high quality and low cost toys for families. By following a philosophy of high quality craftsmanship and imaginative designs, Hess Toy Trucks soon became a holiday tradition for many families and are one of the longest running toy brands in the United States. Hess Toy Trucks are sold exclusively at Hess retail stores that sell gasoline and other Hess merchandise historically limiting distribution to East Coast states. While thus is still true, the advent of the internet gave rise to the advent of online re-sellers, which opened the market to the rest of the country and even the world.